K18 has revolutionized hair care with its clinically proven, science-backed products. By understanding the biology of hair, K18 has identified the root cause of hair damage and developed a hero bioactive peptide that targets and repairs broken bonds, bringing back the hair’s strength, softness, smoothness, and bounce. Their ethos centres around empowering individuals to express their identity and experiment with hairstyles while maintaining the vitality and health of their hair. K18 is where biotech meets hair care, offering a transformative solution for every hair type and salon service.