Alterna Haircare has been a pioneer in luxury haircare with state-of-the-art technology and key natural ingredients since 1997. Powered by elements of the ocean, including Caviar Extract, Botanical Caviar and Seasilk, Alterna formulas are clean and environmentally-friendly, free from sulphates, parabens and phthalates. My Hair My Canvas features a bouquet of delightfully refreshing scents mixed into high-performance 100% vegan formulas and packaged in bottles and tubes made of 50% post-consumer plastic.
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Experience haircare transformation after just one use with Alterna hair products .